The Smallest Viable Audience

There is this piece of advice I truly like from Seth Godin who says: Narrow down your work and focus on the smallest viable audience.

It takes away so much unnecessary pressure of: Pleasing everyone. Getting attention. Being perfect. And the never enough idea.

Since I started practicing this advice, things shifted in my life. I no longer run behind people approval and validation. I no longer seek to please people and their positive expectation of me.

I just narrow down my work. Focus what is it for. What change it seeks to make. For who it is designed. And I let the engine run freely without restrictions and limitations.