Pick Your Community

We confuse ourselves and we think: Our work is for everyone. Why she didn’t reply. They didn’t bother. What’s the point? This is useless.

Then I listen to Seth Godin when he says: Your work is not for everyone. It is for a specific niche who shares your interests, stories, psychological state and problems.

It doesn’t matter if your work is not for everyone. Because now you get to focus on that specific niche, listen to their concerns, feel their emotions and connect with them on a deeper level.

This is a revolutionized way of thinking. It releases a lot of wrong myths and stereotypes. It also opens doors for enthusiasm, excitement and joy to step in and lighten up the place.